Viva Magenta: Pantone Reveals Its 2023 Color of the Year

Bold, lush, and fearless, Pantone’s Color of the Year for 2023 signifies a shift toward optimism and unbridled creativity. While the calming hues chosen for 2021 and 2022 reflected the mood of the pandemic, Viva Magenta 18-750 is all about vim and vigor, capturing what The Pantone Color Institute believes will be the zeitgeist of the coming year. This shade is anything but shy. It’s an animated, saturated pinkish-red that projects strength, joy, and celebration, “encouraging experimentation and self-expression without restraint.”

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